Internal Marketing in Services Marketing - 1984 Words

1. Introduction The aim of the following essay is to present the importance of internal marketing in service product development. The first part of this essay will discuss the origin and growth of the concept of internal marketing. Then it will focus on the benefits of internal marketing. In the later part, it will demonstrate a specific case, Mary Kay, which has successfully implemented internal marketing. It shall first briefly introduce fuzzy sets and related concepts. The concept of internal marketing originally emerged from the services marketing literature (Berry and Parasuraman, 1992). The term internal marketing is defined as the policy of treating employees as internal customers of the organization, responding to employees’†¦show more content†¦4. Successful internal marketing case with Mary Kay In 2005, Mary Kay won the prize for the ‘Excellent employer – Top 10 best places to work in China’ for the second time, which is announced by ‘Fortune’ (Chinese version). In the U.S., Mary Kay as a direct marketing business with the pink logo has been ranked as ‘Top 100 best places for staff in the U.S.’ three times since 1984; it is also the only one cosmetics company and one out of 10 best companies for women to work in the U.S.. In addition, Mary Kay was praised by International Women Forum by contributing to equal and enhance women’s status. All these awards gained by Mary Kay are inseparable from successful internal marketing and providing a good working atmosphere for the employees. From the beginning of its founding, MaryShow MoreRelatedInternal Marketing Issues in Service Organizations in Malaysia2970 Words   |  12 PagesInternal Marketing Issues in Service Organizations in Malaysia Norbani Che Ha, Raida Abu Bakar Syed Izzaddin Syed Jaafar* Internal marketing is an important concept where firms apply marketing tools to attract and retain the best employees, which will later affect business performance. The study has identified constructs (interfunctional coordination intergration, customer orientation, marketinglike approach, job satisfaction, empowerment, employee motivation, quality of service, employee developmentRead MoreMac Cosmetics : A Successful Internal And Service Marketing Strategy3231 Words   |  13 Pagesand conditioners with the room for expansion into MAC beauty salons. 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Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreService Marketing1113 Words   |  5 PagesIntroduction Lusch et al. (2007) describe as marketing emerged in the beginning of the 20th century, it embraced the goods-dominant (G-D) logic. The concept of the Four Ps of marketing mix – product, price, place and promotion became treated as the basic model at that time. (Grà ¶nroos, 1989) Today, this paradigm is beginning to lose its position. Service marketing is one leading new approach to marketing. Four main characteristics of services defined by Kotler et al. 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Ethical Implications Of Ethical Issues Essay - 1147 Words

Ethical issues are becoming very essential and critical topic for examining the organization’s performance. According to Chang, (2011) nowadays, every organization has realized the vitality that ethical functionality gives to a business and need of attention to this emerging responsibility of organizations. 1.1. Growth and Ethics Consumer’s Perspective According to Shaw and Shiu, (2003) the concerns for ethical issues have been well documented in the ethical literature. They showed that there is a need to point out consumer ethics where their choices can either lead to some ethical issues. Exploring further into the literature it becomes evident that the consumers’ ethical horizon is not limited by any means. Initially green ethics was advocated but consumers have developed concerns for ethical animals farming, irresponsible selling, and oppressive regimes. The following framework defines the consumers’ attitudes towards ethics (Pelsmacker, Drisen and Rayp, 2005). 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Bloodlines Chapter Twenty-Four Free Essays

IT’S WEIRD how you react in moments of immediate danger. Part of me was pure panic, complete with racing heart and rapid breathing. That hollow feeling, the one that felt like a hole had opened in my chest, returned. We will write a custom essay sample on Bloodlines Chapter Twenty-Four or any similar topic only for you Order Now Another part of me was able to still inexplicably think along logical lines, mostly something like, Yup, that’s the kind of knife that could slit a throat. The rest of me? Well, the rest of me was just confused. I stayed where I was and kept my voice low and even. â€Å"Lee, what’s going on? What is this?† He shook his head. â€Å"Don’t pretend. I know you know. You’re too smart. I knew you’d figure it out, but I just didn’t expect you to do it so soon.† My mind spun. Once again, someone thought I was smarter than I was. I supposed I should be flattered by his faith in my intelligence, but the truth was, I didn’t know what was going on yet. I didn’t know if betraying that would help or hinder me, though. I decided to play cool for as long as I reasonably could here. â€Å"That’s you in the picture,† I said, careful not to make it a question. â€Å"Of course,† he said. â€Å"You haven’t aged.† I dared a quick look at the picture, just to ascertain that for myself. It still baffled me. Only Strigoi were ageless, staying immortal at the age they’d turned. â€Å"That’s†¦ that’s impossible. You’re Moroi.† â€Å"Oh, I’ve aged,† he said bitterly. â€Å"Not a lot. Not enough that you can really spot it, but believe me, I can. It’s not like how it used to be.† I was still clueless, still not sure of how we had reached a point where Lee – starry-eyed and lovesick for Jill – was suddenly threatening me with a knife. Nor did I understand how he looked exactly the same as he did in a five-year-old picture. There was only one terrible thing I was beginning to be certain of. â€Å"You†¦ killed Kelly Hayes.† The fear in my chest intensified. I lifted my gaze from the blade to look into his eyes. â€Å"But surely†¦ surely not Melody†¦ or Tamara†¦Ã¢â‚¬  He nodded. â€Å"And Dina. But you wouldn’t know her, would you? She was only human, and you don’t keep track of human deaths. Only vampires.† It was hard not to look at the knife again. All I kept thinking about was how sharp it was and how close it was to me. One swipe, and I’d end up just like those other girls, my life bleeding away before me. I groped desperately for something to say, wishing again I’d learned the social skills that came so easily to others. â€Å"Tamara was your cousin,† I managed. â€Å"Why would you kill your own cousin?† A moment of regret flashed across his features. â€Å"I didn’t want to – I mean, I did†¦ but, well, I wasn’t myself when I came back. I just knew I had to be awakened again. Tamara was there at the wrong place and the wrong time. I went for the first Moroi I could get†¦ but it didn’t work. That’s when I tried the others. I thought for sure one of them would do it. Human, dhampir, Moroi†¦ none of them worked.† There was a terrible desperation in his voice, and despite my fear, some part of me wanted to help him†¦ but I was hopelessly lost. â€Å"Lee, I’m sorry. I don’t understand, why you’d need to ‘try others.’ Please put the knife down, and let’s talk. Maybe I can help you.† He gave me a sad smile. â€Å"You can. I didn’t want it to be you, though. I wanted it to be Keith. He certainly deserves to die more than you do. And Jill†¦ well, Jill likes you. I wanted to respect that and spare you.† â€Å"You still can,† I said. â€Å"She – she wouldn’t want you to do this. She’d be upset if she knew – â€Å" Suddenly, Lee was on me, pinning me to the chair with the knife at my throat. â€Å"You don’t know!† he cried. â€Å"She doesn’t know. But she will, and she’ll be glad. She’ll thank me, and we’ll be young and together forever. You’re my chance. The others didn’t work, but you†¦Ã¢â‚¬  He trailed the knife’s blade near my tattoo. â€Å"You’re special. Your blood is magic. I need an Alchemist, and you’re my only chance now.† â€Å"What†¦ chance†¦ are you talking about?† I gasped out. â€Å"My chance for immortality!† he cried. â€Å"God, Sydney. You can’t even imagine it. What it’s like to have that and then lose it. To have infinite strength and power†¦ to not age, to know you’ll live forever. And then, gone! Taken away from me. If I ever find that bastard spirit user who did this to me, I’ll kill him. I’ll kill him and I’ll drink from him since after tonight, I’ll be whole once more. I’ll be reawakened.† A chill ran down my spine. In light of everything, you would have thought I’d already be at maximum terror level. Nope. Turns out there was still more to come. Because with those words, I began to put together a fragile theory of what he might be talking about. â€Å"Awakened† was a term used in the vampire world, under very special circumstances. â€Å"You used to be Strigoi,† I whispered, not even sure if I believed it myself. He pulled back slightly, gray eyes wide and glittering feverishly. â€Å"I used to be a god! And I will be again. I swear it. I’m sorry, I really am. I’m sorry it’s you and not Keith. I’m sorry you found out about Kelly. If you hadn’t, I could have found another Alchemist in LA. But don’t you see? I have no other options now†¦Ã¢â‚¬  The knife was still at my throat. â€Å"I need your blood. I can’t go on like this†¦ not as a mortal Moroi. I have to be changed back.† A knock sounded at the door. â€Å"Not a word,† Lee hissed. â€Å"They’ll go away.† Seconds later, the knock repeated, followed by: â€Å"Sage, I know you’re in there. I saw your car. I know you’re pissed off, but just listen to me.† Dingdong, distraction calling. â€Å"Adrian!† I screamed, jumping up from the chair. I made no attempt to disarm Lee. My only goal was safety. I pushed past him before he could react, heading for the door, but he was more prepared than I’d expected. He leapt toward me and tackled me to the ground, the knife catching me in the arm as I fell. I yelped in pain as I felt the tip of the blade dig into my skin. I struggled against him, only succeeding in making the knife tear into me more. The door suddenly opened, and I was grateful that I’d left it unlocked after letting Lee in. Adrian entered, coming to a standstill as he took in the scene. â€Å"Don’t come closer,† warned Lee, pushing the knife against my throat again. I could feel warm blood oozing from my arm. â€Å"Shut the door. Then†¦ sit down and put your hands behind your head. I’ll kill her if you don’t.† â€Å"He’s going to do it anyway – ahh!† My words were cut off as the knife pierced my skin, not enough to kill me yet but enough to cause pain. â€Å"Okay, okay,† said Adrian, holding up his hands. He looked more sober and serious than I’d ever seen. When he was settled on the floor, hands behind his head as directed, he said gently, â€Å"Lee, I don’t know what you’re doing, but you need to stop it now before it goes any further. You don’t have a gun. You can’t really hold us both here under the threat of a knife.† â€Å"It’s worked before,† Lee said. Still keeping the knife on me, he reached into his coat pocket with his other hand and produced a pair of handcuffs. That was unexpected. He slid them over to Adrian. â€Å"Put these on.† When Adrian didn’t react right away, Lee pushed on the knife until I yelped. â€Å"Now!† Adrian put the handcuffs on. â€Å"I’d meant them for her, but you coming by might be a good thing,† said Lee. â€Å"I’ll probably be hungry once I’m reawakened.† Adrian arched an eyebrow. â€Å"Reawakened?† â€Å"He used to be Strigoi,† I managed to say. â€Å"He’s been killing girls – slitting their throats – to try to become one again.† â€Å"Be quiet,† snapped Lee. â€Å"Why would you cut their throats?† asked Adrian. â€Å"You have fangs.† â€Å"Because it didn’t work! I did use my fangs. I drank from them†¦ but it didn’t work. I didn’t reawaken again. So then I had to cover my trail. The guardians can tell, you know. Moroi and Strigoi bites? I needed the knife to subdue them anyway, so then I cut their necks to hide the trail†¦ make them think it was a crazy Strigoi. Or a vampire hunter.† I could see Adrian processing all this. I don’t know if he believed it or not, but he had the potential to roll with crazy ideas regardless. â€Å"If the others didn’t work, then Sydney won’t either.† â€Å"She has to,† said Lee fervently. He shifted so that I was rolled onto my back, still pinned by his greater body weight. â€Å"Her blood’s special. I know it is. And if it doesn’t†¦ I’ll get help. I’ll get help reawakening, and then I’ll awaken Jill so we can always be together.† Adrian jumped to his feet, full of a surprising fury. â€Å"Jill? Don’t hurt her! Don’t even touch her!† â€Å"Sit down,† barked Lee. Adrian obeyed. â€Å"I wouldn’t hurt her. I love her. That’s why I’m going to make sure she stays exactly the way she is. Forever. I’ll awaken her after I’m reawakened.† I tried to catch Adrian’s eye, wondering if I could pass some silent message. If we both surged at Lee together – even with Adrian cuffed – then maybe we had a chance at subduing him. Lee was seconds away from tearing into my throat, I was certain, in the hopes that†¦ what? That he could drink my blood and become Strigoi? â€Å"Lee,† I said in a small voice. Too much movement in my throat would result in a bite from the knife. â€Å"It didn’t work with the other girls. I don’t think the fact that I’m an Alchemist matters. Whatever that spirit user did to save you†¦ you can’t go back now. It doesn’t matter whose blood you drink.† â€Å"He didn’t save me!† roared Lee. â€Å"He ruined my life. I’ve been trying to get it back for six years. I was almost ready for the last resort†¦ until you and Keith came along. And I’ve still got that last option left. I don’t want it to come to that, though. For all our sakes.† I wasn’t the last resort? Honestly, I didn’t really see how any other alternative plans here could be much worse for me. Meanwhile, Adrian still wasn’t looking in my direction, which frustrated me – until I realized what he was trying to do. â€Å"This is a mistake,† he told Lee. â€Å"Look at me, and tell me you really want to do this to her.† Cuffed or not, Adrian didn’t have the speed and strength of a dhampir, someone who could leap over and disarm Lee before the knife could do its damage. Adrian also didn’t have the power to wield a physical element, say, like fire, one that could be used as a concrete weapon. Adrian did, however, have the ability to compel. Compulsion was an innate ability all vampires had and one that spirit users in particular were adept at. Unfortunately, it worked best with eye contact, and Lee wasn’t playing ball. His attention was all on me, blocking Adrian’s efforts. â€Å"I made my decision a long time ago,† said Lee. With his free hand, he dabbed his fingers in the bloody patch on my arm. He brought his fingertips to his lips, a look of grim resignation on his face. He licked the blood from his hand, which wasn’t nearly as gross to me as it would’ve been under other circumstances. With so much going on right now, it was honestly no more terrible than the rest and just rolled off of me. A look of total shock and surprise crossed Lee’s features†¦ soon turning to disgust. â€Å"No,† he gasped. He repeated the motion, rubbing more blood on his fingers and licking it. â€Å"There’s something†¦ there’s something wrong†¦Ã¢â‚¬  He leaned his mouth to my neck, and I whimpered, fearing the inevitable. But it wasn’t his teeth I felt, only the lightest brushing of his lips and tongue at the wound he’d created, like some sort of perverse kiss. He jerked back immediately, staring at me in horror. â€Å"What’s wrong with you?† he whispered. â€Å"What’s wrong with your blood?† He made a third attempt to taste my blood but was unable to finish. He scowled. â€Å"I can’t do it. I can’t stomach any of it. Why?† Neither Adrian nor I had an answer. Lee sagged in defeat for a moment, and I suddenly allowed myself to think he might just give up and call all this madness off. With a deep breath, he straightened up, new resolve in his eyes. I tensed, half-expecting him to say he was going to try to drink Adrian now, even though a Moroi – two, if you counted Melody – had apparently been on the menu of his past failures. Instead, Lee pulled his cell phone out of his pocket, still keeping the knife at my throat and preventing me from attempting any sort of escape. He dialed a number and waited for an answer. â€Å"Dawn? It’s Lee. Yes†¦ yes, I know. Well, I have two for you, ready and waiting. A Moroi and an Alchemist. No – not the old man. Yes. Yes, still alive. It has to be tonight. They know about me. You can have them†¦ but you know the deal. You know what I want†¦ yes. Uh-huh. Okay.† Lee rattled off our address and disconnected. A pleased smile crossed his face. â€Å"We’re lucky. They’re east of LA, so it won’t take them long to get here – especially since they don’t care much about speed limits.† â€Å"Who are ‘they’?† asked Adrian. â€Å"I remember you calling some Dawn lady in LA. I thought she was one of your hot college friends?† â€Å"They’re the makers of destiny,† said Lee dreamily. â€Å"How delightfully enigmatic and nonsensical,† muttered Adrian. Lee glared and then carefully studied Adrian. â€Å"Take off your tie.† I realized I’d spent so much time with Adrian now that I was ready for some comment like, â€Å"Oh, glad to know things aren’t so formal anymore.† Apparently, the situation was dire enough – and the knife at my throat serious enough – that Adrian didn’t argue. He’d handcuffed his wrists in front of him and, after some complex maneuvering with his hands, was finally able to undo the tie he’d donned for Jill’s show. He tossed it over. â€Å"Careful,† Adrian said. â€Å"It’s silk.† So, not completely devoid of snark. Lee rolled me over to my stomach, finally freeing me of the knife but giving me no time to react. With remarkable skill, he soon had my hands tied behind my back with Adrian’s tie. Doing so required some pulling and restraining of my arms, which hurt quite a bit after the stabbing. He backed off when finished, allowing me to gingerly sit up, but an experimental tug of the tie showed that I wasn’t going to undo those knots anytime soon. Uneasily, I wondered how many girls he’d tied up before in his sick attempt to become Strigoi. Weird, awkward silence fell as we waited for Lee’s â€Å"makers of destiny† to show up. The minutes ticked by, and I frantically tried to figure out what to do. How long did we have until the people he’d called arrived? From what he’d told me, I’d guess at least an hour. Feeling bold, I finally attempted communication with Adrian, again hoping maybe we could covertly team up on Lee – even though our success rate had just become that much lower with both our sets of hands bound. â€Å"How did you even get here?† I asked. Adrian’s gaze was fixed on Lee, still hoping for direct eye contact, but he did spare a quick, wry glance at me. â€Å"Same way I get around everywhere, Sage. The bus.† â€Å"Why?† â€Å"Because I don’t have a car.† â€Å"Adrian!† Amazing. Even with our lives in danger, he could still infuriate me. He shrugged and returned his focus to Lee, even though his words were obviously for me. â€Å"To apologize. Because I was a total asshole to you at Jailbait’s show. Not long after you left, I knew I had to come find you.† He paused eloquently and glanced around. â€Å"No good deed goes unpunished, I guess.† I suddenly felt at a loss. Lee turning psychopathic certainly wasn’t my fault, but it troubled me that Adrian was now in this situation because he’d come to apologize to me. â€Å"It’s okay. You weren’t†¦ um, that bad,† I said lamely, hoping to make him feel better. A small smile played over his lips. â€Å"You’re a terrible liar, Sage, but I’m still touched you’d attempt it for my sake. A for effort.† â€Å"Yeah, well, what happened back there seems kind of small, in light of the current situation,† I muttered. â€Å"It’s easy to forgive.† Lee’s frown had been growing as he listened to us. â€Å"Do the others know you’re here?† he asked Adrian. â€Å"No,† said Adrian. â€Å"I said I was going back to Clarence’s.† I didn’t know if he was lying or not. For a moment, I didn’t think it would matter. The others had heard me say I was coming here, but none of them would have any reason to come seeking us. No reason, except the bond. I caught my breath and met Adrian’s eyes. He looked away, perhaps for fear of betraying what I’d just realized. It didn’t matter if the gang had known where I was earlier. If Jill was connected to Adrian, she would know now. And she would know that we were in trouble. But that was assuming it was one of the times when she could see into his mind. They’d both admitted it was inconsistent and that high emotion could bring it out. Well, if this didn’t count as a highly emotional situation, I couldn’t think what would. Even if she realized what was happening, there were a lot of if’s involved. Jill would have to get here, and she couldn’t do it alone. Calling the police would bring the fastest response, but she might hesitate if she knew this was vampire business. She’d need Eddie. How long would it take to get him if they were back in their dorms? I didn’t know. I just knew that we had to stay alive because if we did, one way or another, Jill would get help here. Only, I no longer knew our odds of survival. Adrian and I were both confined, trapped with a guy who wasn’t afraid to kill with a knife and who desperately wanted to become a Strigoi again. That was a bad combination, and it threatened to get worse†¦ â€Å"Who’s coming, Lee?† I asked. â€Å"Who did you call?† When he didn’t answer, I made the next logical leap. â€Å"Strigoi. You have Strigoi coming.† â€Å"It’s the only way,† he said, tossing his knife from hand to hand. â€Å"The only way left now. I’m sorry. I can’t be like this anymore. I can’t be mortal anymore. Too much time has already passed.† Of course. Moroi could become Strigoi in one of two ways. One was by drinking the blood of another person and killing them in the process. Lee had tried that, using every combination of victims he could get ahold of, and had failed. That left him with one last desperate option: conversion by another Strigoi. Usually, it happened by force, when a Strigoi killed someone and then fed their own blood back to the victim. That was what Lee wanted done to him now, trading our lives to the Strigoi who would convert him. And then he wanted to do it to Jill, out of some crazy misguided love†¦ â€Å"But it’s not worth it,† I said, desperation and fear making me bold. â€Å"It’s not worth the cost of killing innocents and endangering your soul.† Lee’s gaze fell on me, and there was a look of such chilling indifference in it that I had a hard time connecting this person before me to the one I’d smiled indulgently on as he courted Jill. â€Å"Isn’t it, Sydney? How would you know? You’ve deprived yourself of enjoyment for most of your life. You’re aloof from others. You’ve never let yourself be selfish, and look where it’s got you. Your ‘morals’ have left you with a short, strict life. Can you tell me now, just before you’re about to die, that you don’t wish you’d maybe allowed yourself a little more fun?† â€Å"But the immortal soul – â€Å" â€Å"What do I care about that?† he demanded. â€Å"Why bother living some miserable regimented life in this world, in the hopes that maybe our souls go on in some heavenly realm, when I can take control now – ensure that I live forever in this world, with all of its pleasures, staying strong and young forever? That’s real. That’s something I can put my faith in.† â€Å"It’s wrong,† I said. â€Å"It’s not worth it.† â€Å"You wouldn’t say that if you’d experienced what I have. If you’d been Strigoi, you never would’ve wanted to lose that either.† â€Å"How did you lose it?† asked Adrian. â€Å"What spirit user saved you?† Lee snorted. â€Å"You mean robbed me. I don’t know. It all happened so fast. But as soon as I find him I’ll – ahh!† A yearbook is not the greatest of weapons, particularly one the size of Amberwood’s, but in a pinch – and with surprise – it’ll do. I’d noted earlier that I wasn’t going to be able to undo the knots in the tie anytime soon. That was true. It had taken me this whole time, but I’d done it. For whatever reason, knot-making was a useful skill in the Alchemist curriculum, one I’d practiced growing up with my father. As soon as I was free of Adrian’s tie, I reached for the first thing I could: Kelly’s junior yearbook. I sprang up and slammed it into Lee’s head. He cringed back at the impact, dropping the knife as he did, and I used the opportunity to sprint across the living room and grab Adrian’s arm. He needed no help from me and was already trying to get to his feet. We didn’t get far before Lee was right back on us. The knife had slid somewhere unseen, and he simply relied on his own strength. He caught hold of me and ripped me from Adrian, one hand on my wounded arm and one in my hair, causing me to stumble. Adrian came after us, doing his best to hit Lee, even with bound hands. We weren’t the most efficient fighting force, but if we could just momentarily delay Lee, there was a chance we might make it out of here. Lee was distracted by both of us, trying to fight and fend us off at the same time. Unbidden, Eddie’s lesson came back to me, about how a well-placed punch could cause serious damage to someone stronger than you. Sizing up the situation in seconds, I decided I had an opening. I closed my hand the way Eddie had taught me in that quick lesson, positioning my body in a way that would direct the weight in an efficient way. I swung. â€Å"Ow!† I yelled in pain as my fist made contact. If this was the â€Å"safe† way to punch, I couldn’t imagine how much a sloppy one hurt. Fortunately, it seemed to cause just as much – if not more – pain to Lee. He fell backward, hitting the comfy chair in a way that made him lose his balance and collapse to the ground. I was stunned at what I had done, but Adrian was still in motion. He nudged me to the door, taking advantage of Lee’s temporary disorientation. â€Å"Come on, Sage. This is it.† We hurried to the door, ready to make our escape while Lee shouted profanities at us. I reached for the knob, but the door opened before I could touch it. And two Strigoi entered the room. How to cite Bloodlines Chapter Twenty-Four, Essay examples

Functioning Autism Spectrum Disorders Using -Myassignmenthelp.Com

Question: Discuss About The Functioning Autism Spectrum Disorders Using? Answer: Introduction The aim of this report is to discuss about the inclusion practices for primary school by contrasting and comparing the type of support learners who have additional learning needs and are from culturally diverse background. Moreover, recommendations will be provided for school and support teachers so that the learners needs are met. This report will have the findings where the four students will be chosen and their learning needs will be interpreted. Followed by the recommendation part where pedagogical approaches will be discussed. Lastly, there will be a discussion part where there will be a critical analysis of the inclusion strategies. Education is an important human right as well as a tool, which permits people to marketing themselves free from poverty as well as inequality. In Australia, the inclusive, quality education will assist the children to achieve the sustainable developmental goals by 2030 (Mitchell, 2014). However, the attendance rates of the schools have increased as well as the enrolment rates as the countries are developing rapidly. Findings In this case, study the students attend a mainstream primary school, which is, located 130km from the capital. This school is mainly situated in a regional city comprising of 15000 people. This primary school has 370 students, which includes prep to year 6 with one teacher for each class. Moreover, there is a learning resource centre, which is situated within the campus which has special educators and only one part time psychologist who are found offering 10hours per week of support to the students of grades 4,5 and 6. The four students chosen who requires special individual needs are as follows- Jason- He is the student from grade 1 and the main problem he has been encountered with is that he has high visual learning skills but cannot read well in his grade level. Sienna- This child is studying with prep and has been currently diagnosed with high functioning Autism. She mainly prefers a structured and a routine day and easily gets disturbed if encountered with any change in the schedule of the class. Thus, she ends up crying for hours, which results into calling her parents to take her home. Jolie- She is in grade 2 and has recently shifted to this place from China. She is mainly gifted and has high talent because she belongs to a family of high achievers. Dirk- He is in grade 3 and is very energetic but his only difficulty is that he cannot sit for too long in the classroom. He can best concentrate when he is listening to music and are good at those activities, which are hands-on. Dirk is having symptoms of ADHD, where children have trouble paying attention in their daily activities, gets easily distracted as well as bored before finishing with their tasks (Barkley, 2013). On the other hand, Jolie is a bright student whose learning needs are very much different from others (Pfeiffer, 2012). Sienna comes under high functioning autism and so she will need special educational needs because of her difficulties in social interaction, communication and rigid thinking (Ostmeyer Scarpa, 2012). Lastly, Jason who is possessing high visual learning skills but lacks the ability to read well his own grade level needs special attention where he can be taught using sights or whole word method than using phonetics. Usually children like Jason can grasp reading easily if they are provided with adequate learning needs (Shum Crick, 2012). Recommendation Jason Children like Jason who has high visual learning skills must have special teaching strategies, as they should provide time after teaching so that they can visualize closing their eyes what they read or learned (Heacox, 2012). Teachers must use computers or applications, which have high visual as well as interactive ideas for making these students, learn about their academic subjects. They can also be provided with videos of what they are learned so that they can learn by watching rather than hearing. While teaching mathematics they must be taught using math manipulative where the students can make sketches to display their mathematical thinking (Haydon et al., 2012). Sienna The special educators when working with Autistic children should help them by reminding about changes or transitions whenever a change appears (Lee Carter, 2012). Children with high functioning autism have motor skill difficulties for which it becomes difficult for them to write with their hands thus, they can be provided with tablets or laptops. Classrooms should be more interesting, quite and should have adequate assistance for the students with autism so that they can adjust well in the school environment (Ostmeyer Scarpa, 2012). These students can also be provided with autism structured opportunities that can help them develop the interactive and social skills with their peers. Jolie Pre-assessment should be done and grouping in classrooms should be flexible before meeting any learning need Students must be given space so that they can explore for more ideas and use their brain in more sophisticated and abstract ways (Montgomery, 2013). Good curriculum as well as instructions should be provided The entire class must have the same content but students under teachers guidance must given the choices where they can take up assignments which are of various complexity level Each student must be supplied with meaningful works, which can increase and enrich the class discussion (Winebrenner, 2012). Dirk Students who have symptoms of ADHD must be sent for further assessment Special supervision is needed for these students than their peers These students must be seating in the class near the instructions or the teacher must stand in front and deliver the instructions, as it will reduce the distractions. These students must be given short assignments, which will help them to attract their short attention span (Anderson et al., 2012). While making them learn the teachers can use films, flash cards or small group works which can involve the interest of the student. Discussion Teachers must have a curriculum based monitoring, which can help them to know about the students progress and teaching methods. Moreover, to know whether these recommendations are working or not the teachers or special educators must observe each student and interact with them because a teacher student interaction can help evaluate the progress and retention (Thornblad Christ, 2014). Feedback can be gathered from regular parent teacher meetings as well as from asking the students if they need any special guidance. Among the above recommendations, the one, which is very much beneficial, is that every students attention should be grasped by including flash cards, videos and films, which are related to their academics so that they can memorize well through visualization. The students in the schools will have various learning needs, which can be supported if they are provided an inclusive school environment. Every students positive behaviors should be rewarded; teachers should have a regular interaction with the parents so that they also get aware of the childrens developments and learning programs. Moreover, every student must get support for maintaining social skills. However, if students get the adequate support that they require while learning then it will guide the students to create inclusive learning experiences, which guarantee students success. When students with different learning needs are given the opportunities and appropriate learning Human resources management then they can effectively reach their full potential while learning. As per the Australian Curriculum, it is found that it already set the assumptions for what the teachers will teach their students considering every student equal. According to this, Australian students are equally accessible to same content and their achieved will be judged based on the national standards. Every schools as well as teachers are responsible for planning the ways through which they can meet their students learning needs and interests. The Australian Education Act has already given several rights as well as responsibilities to the organizations so that they can receive the Governmental funding for their school educations. This act helps the schools to meet the required needs of all students. They further have Australian Discrimination Act, which actually promotes the rights of the students who have any kind of disability in areas like education, housing, services or goods (Rillottav et al., 2012). This law mainly aims at enhancing special learning needs as well as promotes equal learning as well as access opportunity for individual with disabilities in Australia. Conclusion Thus, to conclude this report it can be said that the special learning needs of the students from the case study has been identified. The four chosen students for this case study are Jason, Sienna, Jolie and Dirk. As from the findings part it is very much clear that the mentioned primary school in the case study has a unit of total 370 students among which there are many students who either has learning difficulties or are from different cultural backgrounds. Thus, as recommended these students will need special supervision and assistance from their teachers in a well-structured class environment. Thus, monitoring is important to keep a check that whether the students are improving or not and for that curriculum based monitoring can be effective along with appropriate students and teachers interaction. This should followed by feedbacks from the parents regarding their childs improvements as well as from the childrens incase they feel they need any special care or assistance. Reference Anderson, D. L., Watt, S. E., Noble, W., Shanley, D. C. (2012). Knowledge of attention deficit hyperactivity disorder (ADHD) and attitudes toward teaching children with ADHD: The role of teaching experience. management in the Schools,49(6), 511-525. Barkley, R. A. (2013).Taking charge of ADHD: The complete, authoritative guide for parents. Guilford Press. Haydon, T., Hawkins, R., Denune, H., Kimener, L., McCoy, D., Basham, J. (2012). A comparison of iPads and worksheets on math skills of high school students with emotional disturbance.Behavioral Disorders,37(4), 232-243. Heacox, D. (2012).Differentiating instruction in the regular classroom: How to reach and teach all learners (Updated anniversary edition). Free Spirit Publishing. Lee, G. K., Carter, E. W. (2012). Preparing transition?age students with high?functioning autism spectrum disorders for meaningful work.Psychology in the Schools,49(10), 988-1000. Mitchell, D. (2014).What really works in special and inclusive education: Using evidence-based teaching strategies. Routledge. Montgomery, D. (2013).Gifted and talented children with special educational needs: Double exceptionality. Routledge. Ostmeyer, K., Scarpa, A. (2012). Examining School?Based Social Skills Program Needs and Barriers for Students with High?Functioning Autism Spectrum Disorders Using Participatory Action Research.Psychology in the Schools,49(10), 932-941. Ostmeyer, K., Scarpa, A. (2012). Examining School?Based Social Skills Program Needs and Barriers for Students with High?Functioning Autism Spectrum Disorders Using Participatory Action Research.Psychology in the Schools,49(10), 932-941. Pfeiffer, S. I. (2012). Current perspectives on the identification and assessment of gifted students.Journal of psychology Assessment,30(1), 3-9. Rillotta, F., Kirby, N., Shearer, J., Nettelbeck, T. (2012). Family quality of life of Australian families with a member with an intellectual/developmental disability.Journal of Intellectual Disability Research,56(1), 71-86. Shum, S. B., Crick, R. D. (2012, April). Learning dispositions and transferable competencies: pedagogy, modelling and learning analytics. InProceedings of the 2nd International Conference on Learning Analytics and Knowledge(pp. 92-101). ACM. Thornblad, S. C., Christ, T. J. (2014). Curriculum-based measurement of reading: Is 6 weeks of daily progress monitoring enough?.School Psychology Review,43(1), 19. Winebrenner, S. (2012).Teaching Gifted Kids in Today's Classroom: Strategies and Techniques Every Teacher Can Use (Revised Updated Third Edition). Free Spirit Publishing.